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Music from Ireland (MFI) is the international arm of First Music Contact, a Dublin-based music resource organisation for pop and rock bands and solo artists. Culture Ireland has been working in partnership with First Music Contact since 2007 in the presentation, promotion and representation of Ireland and Irish music at key international music industry showcases including Reeperbahn, Hamburg (Sept 2015), CMJ Music Marathon, New York (Oct 2015), Iceland Airwaves, Reykjavik (Nov 2015), Eurosonic, Groningen (Jan 2016), SXSW, Austin (March 2016), Canadian Music Week, Toronto (May 2016) and The Great Escape, Brighton (May 2016).
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All Tvvins (Lar Kaye and Conor Adams) who will be performing at Eurosonic 2016.
MFI host a stand at each of the showcase trade fairs and produce a sampler CD featuring a track by all the showcasing bands. The impact and profile of Irish bands at these key events has grown significantly in recent years, as evidenced by the increase in the number of bands and artists selected.