The joint initiative between Culture Ireland and First Music Contact will, for the eleventh year, bring Irish artists to South by Southwest.
Between March 17th and 22nd fourteen Irish acts, including Walking On Cars, the Lost Bothers and James Vincent McMorrow will showcase in Austin for international festival bookers and promoters with the aim of gaining further international career opportunities.
The Full Irish Breakfast, on March 20th, will see Irish Acts play for industry delegates which for the first time, is being filmed live for RTE10.
South by Southwest will this year be attended by An Taoiseach, Enda Kenny. As reported on by the Irish Times (see article here) this further highlights the strong Irish interest in this key showcase, which takes place in Austin and builds on successes of previous years including Snow Patrol, Kodaline and most recently Hozier.